What is your unique value proposition?
A lot of times we’re told to do a great job and you’ll get lots of customers or receive or see return business when that just isn’t true. Customer loyalty isn’t as easily won nowadays. Consumers…
https://secureservercdn.net/126.96.36.199/5gt.bd5.myftpupload.com/wp-content/uploads/2021/04/HCS-Social-Post-Image-04-Apr-2021-Value-Add_FB-Blog.jpg?time=16178106616311201Chris Simonhttps://secureservercdn.net/188.8.131.52/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-04-06 18:23:252021-04-06 21:57:29What Extra Value does your business offer?
Settling for ‘Good Enough’
It’s a trap a lot of entrepreneurs and self-starters find themselves falling into. They have grand ideas, want to build a great business and instead of ending up with something great, they end up with brands…
https://secureservercdn.net/184.108.40.206/5gt.bd5.myftpupload.com/wp-content/uploads/2021/03/HCS-Great-Brands-Cover.jpg?time=16178106616311201Chris Simonhttps://secureservercdn.net/220.127.116.11/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-03-31 16:20:272021-04-06 22:04:23Great Brands Don’t Settle with Good Enough
5 Budget-Friendly Ways To Market Your Brand On A Shoestring Budget
Trying to keep up with the latest marketing trends can be exhausting. We’re all familiar with the phrase “you have to spend money to make money,” but are you spending…
https://secureservercdn.net/18.104.22.168/5gt.bd5.myftpupload.com/wp-content/uploads/2021/03/Market-on-a-budget-post-image_FB-Linked.jpg?time=16178106616311201Chris Simonhttps://secureservercdn.net/22.214.171.124/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-03-23 09:55:482021-04-06 21:58:465 Ways to Market on a Small Budget
It’s hard to fathom a world without social media and smartphones, but if you grew up in the ’90s, that’s what it was all about! Being a kid in 1995 meant putting on your favourite lime green bike shorts, eating the most sugary cereal in…
https://secureservercdn.net/126.96.36.199/5gt.bd5.myftpupload.com/wp-content/uploads/2021/03/HCS-90s-Marketing-Trends_blog-update.jpg?time=16178106616311201Chris Simonhttps://secureservercdn.net/188.8.131.52/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-03-15 23:06:122021-04-07 09:27:37Why These ’90s Marketing Trends Need to make a Comeback!
Using Colour Psychology To Establish Your Brand
Whether we are aware of it or not, a lot of marketing is done at the subliminal level. The way colours, shapes, sounds and even smells make us feel can be used by your brand to provoke a certain…
The new up-and-coming app for social networking that everyone is talking about! What do Oprah Winfrey, Kevin Hart, Drake and Ashton Kutcher all have in common? Aside from having a net worth of well over $100 million each, they are all members…
Sterling Scott is a professional Stand-Up Comedian, going on 13 years, living in Edmonton but performing Nationally. Little known fact, Sterling was actually one of Hotspot Creative’s very first clients back in the day. He has since performed…
Shaper, Alignable, LinkedIn, BNI, Local Chamber of Commerce and What They All Mean
Despite our limited face-to-face interactions, networking is now more important than ever and you need to do what you can to keep your business in the conversation. …
https://secureservercdn.net/184.108.40.206/5gt.bd5.myftpupload.com/wp-content/uploads/2021/02/hotspotblogs4.png?time=16178106618331667Chris Simonhttps://secureservercdn.net/220.127.116.11/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-02-22 17:54:432021-02-26 17:51:32Networking Through a Pandemic
Let’s address the big concern first
Will you lose business in other areas if you specialize your services? The answer is not necessarily. Specialization can give your business a boost, providing a focus for your brand and audience. Not…
https://secureservercdn.net/18.104.22.168/5gt.bd5.myftpupload.com/wp-content/uploads/2021/02/PR_Specialization-post-image_blog.jpg?time=16178106616311201Chris Simonhttps://secureservercdn.net/22.214.171.124/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-02-13 15:21:162021-04-07 09:38:595 Reasons to specialize your services
Meet Okechi (Chris) Okelu. He goes by Chris and is one of two owners of Premium Cleaning Service Ltd. They are a local commercial cleaning company that services Edmonton and the surrounding areas.
Chris is a very passionate entrepreneur who…
Meet Dan Shoemaker, General Manager at Richfield Plumbing & Heating Ltd. He is a husband, father, all around funny man (if you like dad jokes) and a serious business owner. Dan has a real passion for helping others. He loves connecting…
It's the weekend! You may find yourself taking some time out to think about your business and what new ideas or methods you’re going to use to drum up sales in the next weeks or months. While you’re doing that, consider taking a good look…
https://secureservercdn.net/126.96.36.199/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/5-Things-website-post-image_blog-1.jpg?time=16178106616311201Chris Simonhttps://secureservercdn.net/188.8.131.52/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-01-22 14:29:242021-01-23 15:18:435 Things Your Website Might Be Missing
I'd like to introduce to you Tara Tremblett. She is a successful entrepreneur, wife, and mother of 3. Currently, she holds the title of Executive Sales Leader and Independent Consultant for Norwex but she is FAR from your salesperson stereotype. She…
Guess what? You're asking the wrong people.
I'd like to start with a quick story.
A few years ago we had a client who was starting a dayhome. She had lots of experience working with children, had a really good idea about how she wanted to…
https://secureservercdn.net/184.108.40.206/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/business-idea-target-ideal-audience-01news.jpg?time=16178106616301200Chris Simonhttps://secureservercdn.net/220.127.116.11/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-01-14 03:21:082021-01-14 08:41:08Is your new business idea right for your audience?
What is the difference between goals and resolutions?
First off, let’s get some clarity. A lot of people enter the New Year making the mistake of thinking resolutions and goals are the same thing when in fact those words are not interchangeable. Resolutions…
What a wild ride 2020 was! On a positive note, we were able to use some of that pandemic downtime to work on plans for the evolution of our brand and how we aim to help clients. We start today by dropping the refreshed Hotspot Logo.
https://secureservercdn.net/18.104.22.168/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/HCS-2020-Logo-Announcement-placeholder.png?time=161781066110721916Chris Simonhttps://secureservercdn.net/22.214.171.124/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-01-06 08:46:472021-01-07 02:51:06Time for a refresh: The updated Hotspot Creative logo
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