Last week I was having a conversation with a potential client. When I asked them how they were planning on marketing their services in the future they gave me an answer that I thought was downright crazy. They told me that their business won’t…
https://secureservercdn.net/18.104.22.168/5gt.bd5.myftpupload.com/wp-content/uploads/2021/04/HCS-Social-Post-Image-04-Apr-2021_Word-of-Mouth_FB-Blog.jpg?time=16203408006311201Chris Simonhttps://secureservercdn.net/22.214.171.124/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-04-29 09:27:102021-04-29 09:48:08Why you can’t rely on word of mouth marketing
You already know that there are other businesses that do what you do. If you have already figured out what makes your business special and who your ideal client is then this one simple strategy will help you get more business from your ’competition’
https://secureservercdn.net/126.96.36.199/5gt.bd5.myftpupload.com/wp-content/uploads/2021/04/HCS-Social-Post-Image-04-Apr-2021_Collaboration_FB-Blog-07.jpg?time=16203408006311201Chris Simonhttps://secureservercdn.net/188.8.131.52/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-04-20 17:34:552021-04-20 17:42:57Get More Business with Collaboration vs Competition
How big is your To-Do list?
Do you have a list of things you are ‘planning’ to do but just can’t find the time for: New ideas or processes for your business that you want to put into action?
Making it to that weekly networking…
https://secureservercdn.net/184.108.40.206/5gt.bd5.myftpupload.com/wp-content/uploads/2021/04/HCS-Social-Post-Image-04-Apr-2021-Time_FB-Blog-04.jpg?time=162034080013142501Chris Simonhttps://secureservercdn.net/220.127.116.11/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-04-14 18:10:172021-04-15 13:40:46Lies business owners tell themselves: It’s about time
What is your unique value proposition?
A lot of times we’re told to do a great job and you’ll get lots of customers or receive or see return business when that just isn’t true. Customer loyalty isn’t as easily won nowadays. Consumers…
https://secureservercdn.net/18.104.22.168/5gt.bd5.myftpupload.com/wp-content/uploads/2021/04/HCS-Social-Post-Image-04-Apr-2021-Value-Add_FB-Blog.jpg?time=16203408006311201Chris Simonhttps://secureservercdn.net/22.214.171.124/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-04-06 18:23:252021-04-06 21:57:29What Extra Value does your business offer?
Settling for ‘Good Enough’
It’s a trap a lot of entrepreneurs and self-starters find themselves falling into. They have grand ideas, want to build a great business and instead of ending up with something great, they end up with brands…
https://secureservercdn.net/126.96.36.199/5gt.bd5.myftpupload.com/wp-content/uploads/2021/03/HCS-Great-Brands-Cover.jpg?time=16203408006311201Chris Simonhttps://secureservercdn.net/188.8.131.52/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-03-31 16:20:272021-04-06 22:04:23Great Brands Don’t Settle with Good EnoughHotspot Creative Solutions
5 Budget-Friendly Ways To Market Your Brand On A Shoestring Budget
Trying to keep up with the latest marketing trends can be exhausting. We’re all familiar with the phrase “you have to spend money to make money,” but are you spending…
https://secureservercdn.net/184.108.40.206/5gt.bd5.myftpupload.com/wp-content/uploads/2021/03/Market-on-a-budget-post-image_FB-Linked.jpg?time=16203408006311201Chris Simonhttps://secureservercdn.net/220.127.116.11/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-03-23 09:55:482021-04-06 21:58:465 Ways to Market on a Small Budget
The new up-and-coming app for social networking that everyone is talking about! What do Oprah Winfrey, Kevin Hart, Drake and Ashton Kutcher all have in common? Aside from having a net worth of well over $100 million each, they are all members…
Shaper, Alignable, LinkedIn, BNI, Local Chamber of Commerce and What They All Mean
Despite our limited face-to-face interactions, networking is now more important than ever and you need to do what you can to keep your business in the conversation. …
https://secureservercdn.net/18.104.22.168/5gt.bd5.myftpupload.com/wp-content/uploads/2021/02/hotspotblogs4.png?time=16203408008331667Chris Simonhttps://secureservercdn.net/22.214.171.124/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-02-22 17:54:432021-02-26 17:51:32Networking Through a Pandemic
Let’s address the big concern first
Will you lose business in other areas if you specialize your services? The answer is not necessarily. Specialization can give your business a boost, providing a focus for your brand and audience. Not…
https://secureservercdn.net/126.96.36.199/5gt.bd5.myftpupload.com/wp-content/uploads/2021/02/PR_Specialization-post-image_blog.jpg?time=16203408006311201Chris Simonhttps://secureservercdn.net/188.8.131.52/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-02-13 15:21:162021-04-07 09:38:595 Reasons to specialize your services
It's the weekend! You may find yourself taking some time out to think about your business and what new ideas or methods you’re going to use to drum up sales in the next weeks or months. While you’re doing that, consider taking a good look…
https://secureservercdn.net/184.108.40.206/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/5-Things-website-post-image_blog-1.jpg?time=16203408006311201Chris Simonhttps://secureservercdn.net/220.127.116.11/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-01-22 14:29:242021-01-23 15:18:435 Things Your Website Might Be Missing
Guess what? You're asking the wrong people.
I'd like to start with a quick story.
A few years ago we had a client who was starting a dayhome. She had lots of experience working with children, had a really good idea about how she wanted to…
https://secureservercdn.net/18.104.22.168/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/business-idea-target-ideal-audience-01news.jpg?time=16203408006301200Chris Simonhttps://secureservercdn.net/22.214.171.124/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2021-01-14 03:21:082021-01-14 08:41:08Is your new business idea right for your audience?
What is the difference between goals and resolutions?
First off, let’s get some clarity. A lot of people enter the New Year making the mistake of thinking resolutions and goals are the same thing when in fact those words are not interchangeable. Resolutions…
Google has been around for 17 years now. When they first introduced themselves to the world a lot of people thought two things.. Why on earth would you name a company ‘Google’ and they won’t last long. They proved the naysayers wrong and…
*UPDATE: The posting has been updated to a Full-Time position Taking an idea and translating it into something both visually engaging and functional is not as easy as it sounds, but as a Graphic Design Professional, you probably already know…
For anyone that opts-in before July 1st we are offering a specials discount on their next order
https://secureservercdn.net/126.96.36.199/5gt.bd5.myftpupload.com/wp-content/uploads/2014/06/opt-in-promo.jpg?time=1620340800252575Chris Simonhttps://secureservercdn.net/188.8.131.52/5gt.bd5.myftpupload.com/wp-content/uploads/2021/01/hcs-nav-logo-2021.pngChris Simon2014-06-15 21:36:252015-09-02 12:59:35Stay Updated and Save on your next order
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
Google Analytics Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
Other external services
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
The following cookies are also needed - You can choose if you want to allow them: