5 Budget-Friendly Ways To Market Your Brand On A Shoestring Budget
Trying to keep up with the latest marketing trends can be exhausting. We’re all familiar with the phrase “you have to spend money to make money,” but are you spending money in the most efficient way? We are here to share some great money-saving tips on how to market your brand on a budget, even when that budget is $0.
This one is fairly obvious, but are you using any free social media platforms? In the age of Instagram, content creators and influencers, individuals are making six-figure incomes out of these free app alone. If you haven’t done so already, make sure you establish yourself on relevant platforms including Facebook, Twitter, Pinterest, Yelp, TripAdvisor, LinkedIn or our personal favourite Instagram. Remember, the key here is RELEVANT PLATFORMS. Don’t overwhelm yourself trying to do them all at once. Do some research and find out where your ideal clients are hanging out and start with the best 2 platforms. Try to post consistently and make sure that everything you post is authentic to your brand. Don’t be afraid to engage with your clients and always reply to your DM’s, comments and reviews! Once you have that down, or you have more help, you can try adding another platform or 2 if it makes sense with your brand strategy.
One of the easiest ways to establish yourself as an expert in your field is by sharing your knowledge! One of my favourite quotes is by J.M Cornwell. “Knowledge is wasted when it isn’t shared”. Create a blog on your company website where you can share your tips and tricks with customers. Not only will blogging attract a new audience, it will help build rapport & engagement and further establish your brand.
Asking For and Thanking Referrals
If you are looking to attract new business, have you ever thought about just simply asking for it? You may not know it, but you have lots of connections that want to see you do well. Put the word out that you are looking for a certain type of referral and you may be surprised at who passes your name along or what work ends up coming your way.
Have you received a great referral recently? Think about creating a ‘Thank You’ program for referrers that share your product or services and result in sales. TRY TO AVOID CASH INCENTIVES. We’re not trying to create a referral program. That is a whole different sales strategy that implies they are working for you in a way. A thank you gift program is simply showing you are thankful for the help. It costs you next to nothing, but helps build appreciation and community around your brand and expands your reach.
Have you ever heard the saying “Collaboration is key“? Well, it is another great way to generate new business and market on a budget. Make a list of 10 complementary partners within your community and write down different ways you could benefit each partner. Go in with an attitude of ‘Givers Gain’. Approach the potential partners with your list of reciprocity and see if you can come to a mutually beneficial agreement. For example, if you are a roofing company, it could make sense to align yourself with a popular window company or painting company so that you can each refer services. Win-win for everyone!
Are you sending out a weekly or monthly newsletter? A newsletter is a great way to communicate with your clients and provide them with valuable insight into your brand. No one likes to get spam or feel like they are constantly being “sold to” by a company, so make sure to create a newsletter that brings value to the client. Get creative with your newsletter and have fun with it! A newsletter is a place to give an organic voice to your brand.
Now, it’s important to note that although these methods may save you money, they do require adequate time to work to do well. No matter what your budget, always remain authentic to your brand, and don’t shy away from engagement!
Need help implementing some of these strategies with your brand? Don’t hesitate to get in touch so we can discuss strategies to help you move forward. Let us do what we do best while you focus on running your business.