Our Process
We produce materials that promote your product or service while engaging your clients, enhancing your company’s image, and reflecting the personality of your brand. We believe that a good graphic design process is structured around ensuring the client gets the highest quality solution appropriate to their business, marketing or communication problem. Our process helps us achieve this.
Graphic Design
First we find out what you’re all about, including the goals of your business.
- Initial informal discussions covering the project objectives, timing and budget.
- Formal meetings to discuss your project in detail and clarify any technical issues including budget, timetable and corporate identity guidelines.
Design & Development
- We will review all of the information, files, background material and identity standards to ensure our understanding of the project context and your requirements.
- Internally, we draft concepts and preliminary designs if needed, then select the most appropriate options for further development.
Presentation & Refinement
- We will present our visual solutions/proofs, and explain our design decisions.
- At this point you will evaluate the proofs against the initial information provided in the briefing to ensure the goals are being met.
- After your review and feedback, we will make the revisions required and, if necessary, present you with new design proofs.
Final Approval
This is one of the most important steps. This is when you give your final okay on all aspects of the project before moving on to the next stage. After all required revisions are made and the final design proofs are APPROVED by you, the client, we will prepare the final artwork files for print or for launch.
Launch and / or Print
If we’re creating a website, this is when we make your online presence known to the world!
If your project requires printing, Hotspot Creative can arrange and deliver your order for you, saving you time and money as well as the hassle of dealing directly with the printer. We pride ourselves on our print services and find it best to be the connection between client and printer to ensure the best possible outcome every time.
Review
This is where we celebrate the completion of your project! We review the entire process and get your feedback so that we can make any notes for improvements and establish a plan for ongoing support of your brand if you choose.
“ The original idea makes design distinctive, function makes it work and quality adds value. ”
~ Serge Zuev
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