Billboards are somewhat unique in this mini series, as they’re available printed as well as digital with almost no change in their effect on potential customers. The only difference, really, is that a mainly white digital billboard is much more effective at blinding drivers at night than a mainly white printed one. Either way, billboards remain an effective form of marketing for multiple reasons.
- Enable Fast Communication
Billboards are generally used by companies to promote something they’re doing that’s out of the ordinary: a grand opening sale, a big event, or a promotion. Generally drivers only glance at them for a few seconds, so they’re specifically designed to get the most important information communicated as quickly as possible. Because of this purpose-based design, the name of your event/promotion and your company’s contact information will be very easy for anyone to see, creating a big opportunity for engagement.
- Long Term Advertising
Billboards are one of the only common forms of marketing that can be very long-term. In order to advertise on a billboard, most companies require a minimum amount of time (generally 4 weeks). Your billboard is going to be visible 24 hours a day, 7 days a week, for 4 weeks minimum. Most people commute to and from work 5 days out of a week, so they’ll be driving past your billboard on a VERY frequent basis. Repetition is an extremely successful marketing technique, so having such a huge amount of time to get your advertisement across is extremely beneficial. Choosing multiple billboard locations in the same general area is also a common tactic that will enable you to increase and solidify your audience reach even more.
- Huge Potential Audience
A great advantage of billboards is the fact that you get to choose the most effective location or locations for your target audience. Due to the huge range of great placement opportunities, your company will be able to communicate with a large and varied amount of potential customers. You have the ability to communicate with absolutely anybody that happens to be near one of your billboards, most of whom would have never heard about your promotion otherwise. The benefits of such a vast potential audience are amazing for your company.
These factors clearly point to billboards being a highly effective means of marketing to a large audience. If your company is willing and able to make the investment, it will pay off!
Are you interested in trying this approach for your company? We’d love to work with you, so feel free to get in touch!